Marketing Manager (Customer Acquisition) Location: Galway, Ireland (Hybrid)
Reports to: VP of Marketing
About the Opportunity A fast-growing, commercial-stage medical device company is seeking a Marketing Manager to lead awareness and customer acquisition initiatives as the organisation expands its global commercial presence.
This is the first dedicated marketing hire in Ireland, offering a unique opportunity to shape how the company builds brand awareness, engages clinicians and healthcare stakeholders, and supports the adoption of innovative medical technology.
Reporting directly to the VP of Marketing, you will play a key role in defining how products are positioned in the market and developing scalable programs that drive engagement and new customer adoption across key healthcare markets.
This role is ideal for someone who combines strategic thinking with hands-on execution, and who thrives in a scaling environment where marketing infrastructure and programs are being built from the ground up.

• Develop a deep understanding of key clinical and healthcare stakeholders, including physicians, program leaders, hospital decision-makers, and distribution partners.
• Partner with commercial and clinical teams to map the customer journey from initial awareness through evaluation and adoption.
• Translate complex technical and clinical information into clear, compelling marketing messages.

• Plan and execute integrated marketing campaigns to build product awareness, education, and market engagement.
• Develop physician education content, clinical storytelling assets, and event strategies for industry conferences and congresses.
• Manage both digital and in-person marketing channels including website, email, PR, and professional networks.

• Collaborate with leadership to define and evolve brand positioning and ensure consistency across all communications.
• Craft messaging that resonates with clinicians, administrators, and healthcare partners, balancing clinical evidence with patient impact.
• Manage creative agencies and vendors to deliver high-quality, compliant marketing materials.

• Partner closely with sales and field teams to develop presentations, product materials, and case studies.
• Create tools and programs that help distributors and hospital partners communicate the value of the technology effectively.
• Capture and analyse market feedback to continuously refine marketing programs and messaging.

• Define and track key marketing performance indicators including engagement levels, lead quality, and conversion to product evaluation.
• Monitor campaign performance and use insights to optimise marketing programs and increase impact.

• 5–8 years’ experience in B2B healthcare, life sciences, or medical device marketing.
• Experience in demand generation, product marketing, or market expansion activities.
• Ability to translate complex clinical or technical concepts into clear and engaging communications.
• Strong written and verbal communication skills, particularly within regulated environments.
• Experience working cross-functionally with commercial, clinical, and regulatory teams.
• Familiarity with CRM and marketing automation tools such as Salesforce, HubSpot, or Marketo.

• Opportunity to build and shape marketing from the ground up within a growing medical device company.
• Work closely with senior leadership and play a key role in the company’s global commercial expansion.
• Join a fast-paced, mission-driven environment where marketing directly supports the adoption of innovative healthcare technologies.
• Make a meaningful contribution to improving patient outcomes through advanced medical innovation.